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About EnduranceSince 1997,
Steady On The Path.

OUR FIRMA Practice Built On Reliability.

Est. 1997  ·  Fredericksburg, Virginia

Founded 1997 • Dedicated To Our Clients 

For decades, we have dedicated our practice to helping clients pursue their personal and family goals. By relying on a long track record of professional experience, we aim to provide clarity in an often complex financial landscape.

Trust is built through consistent, reliable actions. We focus on data-driven strategies and behavior modification, helping families, retirees, and business owners navigate transitions with confidence and integrity.

A Word From TomSteady counsel, kept simple, kept personal.

A Word From TomSteady counsel,
kept simple, kept personal.

We believe planning is the most critical element to pursuing financial success. We operate under the philosophy that a well-developed, yet flexible financial plan is essential to providing an outstanding and relevant level of service to each and every client we serve.

— Thomas W. Baker, Owner & President

 

The values That Shape Our
work.

We believe in making decisions based on facts, not emotions. Our core values reflect our commitment to your financial well-being. 



Integrity
First

We prioritize transparency and honest communication in every wealth strategy we implement.

Professional Reliability 

Relying on our long track record to provide consistent, objective guidance for your family.

Tailored Strategies 

Customizing our approach for families, retirees, women in transition, and business owners.

Behavioral Discipline 

Guiding clients to make rational decisions during times of market volatility or transition.

meet the team Professionals You Can Rely On.

Our team combines decades of experience with a genuine commitment to helping you navigate life's significant financial milestones.

Thomas W. Baker

Thomas W. Baker

Owner & President

(540) 733-3055

Shelly Rodgers

Let's Have A conversation,
without Obligation.

Take the next step toward your financial goals. Connect with our team to discover how our data-driven approach can support your future.

Schedule a Call